There is nothing I love more in the beauty world than a good eye makeup collection. The MAC Soft Serve collection has these amazing soft, bouncy eyeshadows that remind me so much of the Chanel Illusion D’Ombre. When those first came out I was all over them. I think I had about 4 or 5 at least and I may still have them. haha The one thing that MAC has that Chanel doesn’t is the playfulness of the ice-cream-toned brow pencils. This collection really dares you to transform your look into something dreamy and whimsical.
Try overindulging on servings of Soft Serve Shadow, featuring a distinctive creamy yet bouncy texture that sets to a powdery finish. Apply using our new 248 Small Eye Shader Brush with a flat paddle shape and synthetic fibres perfect for applying creamy shadows. Next, we dare you to give M·A·C Dare Hue! Brow Pencil a try. This gel-gliding, styling and sculpting pencil coats brows in unexpected matte colours with even pigment payoff.
Ahhh… this is too pretty to bare. The shades I have for you are (clockwise): Plead Gilty, Put Me To Shame, Best Makeup, and Bounce Around. Bounce around just might be my favorite and there is no mystery as to why…. Taupe.
The brow shades I have for you are Frisky Fresh, Clearly Groomed, Blonde Not Bland, and Violet Infused. My brows are rather dark so I am not as inclined to draw these on my brows as I would be if my hair was lighter and allowed for a truer color payoff.
MAC Bounce Around is a light cool taupey silver, which is essentially my signature eyeshadow of life. If an eyeshadow could be a spirit animal, Bounce Around would be mine.
MAC Best Make Up is a light golden highlighter. Like this mentions it is a highlighter so feel free to use it on the face, lips, and eyes. I specifically like to use shades like these as a wash over the eye with some mascara and be good to go. It adds a lot of brightness to the eyes without being too over the top.
MAC Put Me To Shame is a Midtone dirty taupe. Another FANTASTIC shade. It doesn’t have as much of the shimmer that Bounce Around has but this one is another FANTASTIC taupe, and if you collect those shades in spades then I absolutely recommend you pick up both.
MAC Plead Gilty is a Vibrant sparkling gold. This is the shade that you go to when you want to bright up your eye but really make a statement. I think it makes for a perfect summer eye look.
MAC Soft Serve Swatches
The above swatches are in order L to R: Violet Infused, Blonde Not Bland, Clearly Groomed, Frisky Fresh, Bounce Around, Best Make Up, Put Me To Shame, and Plead Gilty.
I think that the MAC Soft Serve collection is one that shouldn’t be skipped. Mostly for the formula of the eyeshadows, but definitely for the shade range as well. You can find MAC Soft Serve on their website, Nordstrom, and Dillard’s.

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