I love the way primers improve the look of my makeup but I usually can’t stand the feeling of it on my skin. IT Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer is nothing like most primers and I love it. It is a serum and a primer in one. It is a long name and somewhat cumbersome to say but it perfectly describes all of the aspects of the primer.
“What is it: A true beauty breakthrough, No. 50 Serum Anti-Aging Foundation Primer is a multitasking, luxe, concentrated, hydrating primer and serum in one, infused with beneficial ingredients to help nurture your skin & lock in moisture as it prepares it for flawless makeup application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel.
No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.
Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who is looking for antiaging benefits. Anyone who wants to instantly prime their skin. Anyone who wants to diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.
Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The “50” in the product’s name refers to the formula’s key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.
How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.” – IT Cosmetics
No. 50 also prepares your skin for makeup application all while defusing the appearance of visible pores and without settling into lines and wrinkles. Your skin will be pampered with a softening, smoothing, long-lasting barrier for the most flawless makeup application.
Who is it for: Anyone who wants the power to achieve your most beautiful skin ever! Anyone who is looking for antiaging benefits. Anyone who wants to instantly prime their skin. Anyone who wants to diffuse the appearance of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and supple complexion.
Why is it different: No. 50 Serum Anti-Aging Foundation Primer is a breakthrough in primer technology. The “50” in the product’s name refers to the formula’s key ingredients, which include essential oils and butters, nourishing botanicals, fruit and plant-based extracts, plus powerful antioxidants and vitamins.
How do I use it: Apply No. 50 Serum Anti-Aging Foundation Primer onto clean skin, or over moisturizer, before makeup. Use either the pump or dropper; both are included. A small amount is sufficient for your entire face, neck, and under-eye area. Wait for the serum to dry before applying foundation. Can also be worn as a daily moisturizer, or over top of your night cream to maximize results while you sleep.” – IT Cosmetics
When I first saw this product I was wondering what the “50” in the name meant and when I learned it was the amount of key ingredients in it I was shocked. 10 essential oils and butters, 10 nourishing botanicals, and 30 fruit and plant based extracts plus antioxidants and vitamins. IT Cosmetics is known for their innovative technology (actually what IT stands for) and they hit it out of the ball park with this product.
Serums are my favorite way to moisturize my skin and this serum/primer feels great. It hydrates and soothes the skin while also treating it. It is proven to brighten the skin and reduce the appearance of and tighten pores. It also reduces the appearance of fine line and wrinkles. This product does so much for the skin it is hard to even touch on everything without sounding like an infomercial, but it is all true.
Because of all the “cones” that are in typical primers I tend not to wear them. I usually only use a moisturizer to prime my skin before makeup application so the combination of the two is like the perfect evolution for me. It does so much more than just a moisturizer does for me. It actually gives me a smooth appearance and helps keep my makeup from looking cake-y and gathering on rough patches. I honestly feel like it makes me look years younger.
Another great aspect of this serum primer is that it sinks into the skin quickly. As Jamie Kern says, “your skin just drinks it up.” It leaves behind a nice smooth, supple look and feel to your skin. It smells great too.
My hands are the most aged part of my body. For some reason my age just REALLY shows in my hands. I put a small dot of this serum/primer on the back of my hand and I feel like my skin shed 10 years instantly. Can you just imagine the effect on your face? Amazing.
The packaging is nice. The bottle comes with either a pump or a dropper. I love that both are provided because you get to pick your delivery method. Very thoughtful if you ask me.
There is a reason that IT Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer is called “baby skin in a bottle”, because it feels UH-MAZE-ING and delivers results. The clinicals done on this product have proven to give softer skin, smoother skin, improve texture, more moisture, reduced wrinkles and pores… I could keep going. It retails for $48 for 1 oz. on QVC and itcosmetics.com.
*This product was provided for editorial consideration/an honest review. All opinions are my own. All links are for your convenience.
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