When I want to add color to my lips I tend to use lipgloss instead of lipstick. I think it is because I tend to want a more hydrating feeling on my lips. IT Cosmetics recently launched their Vitality Lip Flush Butter Gloss.
“What is it: Vitality Lip Flush Butter Gloss is the creme de la creme of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum to instantly hydrate and help to protect lips. This truly innovative formula drenches your lips in butters and oils that work together to hydrate, condition, and nourish your lips, minimizing the appearance of lip lines!
Who is it for: Anyone who wants naturally pretty, hydrated, gorgeous lips; wants the look of a lip gloss without the sticky, tacky feeling; or wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.
Why is it different: Vitality Lip Flush Butter Glosses are super-hydrating lip glosses infused with butters, oils, and an antiaging lip serum. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil, and jojoba, which work together to hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus, Vitality Lip Flush Butter Gloss is packed with antiaging antioxidants including vitamins A, C, and E; acai; green tea; and white tea to help protect and ward off free radicals.
How do I use it: Apply Vitality Lip Flush Butter Glosses directly to lips. All shades can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of color that lasts!” – IT Cosmetics
Who is it for: Anyone who wants naturally pretty, hydrated, gorgeous lips; wants the look of a lip gloss without the sticky, tacky feeling; or wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.
Why is it different: Vitality Lip Flush Butter Glosses are super-hydrating lip glosses infused with butters, oils, and an antiaging lip serum. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil, and jojoba, which work together to hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus, Vitality Lip Flush Butter Gloss is packed with antiaging antioxidants including vitamins A, C, and E; acai; green tea; and white tea to help protect and ward off free radicals.
How do I use it: Apply Vitality Lip Flush Butter Glosses directly to lips. All shades can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of color that lasts!” – IT Cosmetics
The packaging is typical: silver boxes with their logo, name of product, ingredients, and a picture of the actual gloss on the flip-opening with the name of the color.
The two shades I have to show you today are I Believe and Joyful.
Joyful is a beautiful sheer “My Lips But Better” shade. It is bordering pinky-nude but has a touch of mauve.
It is a nice creamy consistency with no shimmer. It doesn’t feel sticky and it feels hydrating.
I Believe is a berry shade with shimmer. I thought that the shimmer may make it feel gritty but it has the same smooth feeling as Joyful.
This one happens to be a little more opaque. The color of this with the shimmer really makes my lips stand out. I am typically not a fan of berry shades but this one has me ga-ga. Definitely my favorite of the two I received.
Side by side you can see the difference in color. Joyful is definitely lighter and more sheer and I Believe has a gorgeous shimmer.
IT Cosmetics Vitality Lip Flush Butter Glosses are sold in a duo (with a bonus lab sample of News Anchor Blue gloss) for $29 on QVC. They are broken up into color families: Nudes, Pinks, Berries. Joyful is from the pink family and I Believe is in the Berry family. The MSRP of one gloss is $24, so the duo (or should I say trio?) is a huge value.
I love these glosses. They feel good on the lips, hydrate, have great pigmentation, and have added benefits of anti-aging ingredients. What more could you ask for?
*The products in this post were provided for editorial consideration/an honest review. All opinions are my own. All links are for you convenience.
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