Modern Mod with Rimmel London

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Rimmel London has a new mascara and foundation out right now: Scandaleyes Retro Glam Mascara and Stay Matte Foundation.  Hello?  Both of these produts speak to me.  It is the best cheap mascara I have ever used and my skin is oily-as-all-get-out so I am always looking for something to keep me mattified!  I used my two new favorite Rimmel products and created a Modern Mod tutorial!

When I think of “Mod”, two people come to mind: Twiggy and Edie Sedgwick.  They were the #BeautyInspiration for an entire generation!  Their looks are similar and their style was so fun!  It was playful, fun and easy-to-do-glam.  You don’t need a lot of products to re-create this look.  I used all Rimmel products: Stay Matte Foundation, Retro Glam Mascara, Scandaleyes Waterproof Kohl Kajal in Silver, English Breakfast eyeshadow quad, and Show Off Lip Lacquer in Nude Eclipse.

Rimmel Products

{one}  Start out by evening out your skin and covering imperfections.  I have oily skin and a great option for me is the Rimmel London Stay Matte Foundation.  It has medium-full coverage and keeps me looking perfect all day.  For this look I wanted my freckles to show through (a la Twiggy) so I used a wet beauty blender and bounced the foundation all over my face.  I also used what was left over on the back of my hand as concealer!

Rimmel Stay Matte Foundation

{two}  Take the Rimmel London eyeshadow quad in English Breakfast and apply the lightest shade all over the lid and under the brow.  I actually take this shade on my lower lash line too because it helps cover some of my redness.

Rimmel Eyeshadow English Breakfast

{three}  Take the darkest shade in the same quad and fill in your brows with it!  Using the same shade, lightly buff it into the crease without allowing it to connect to your lash line.  The lack of connecting to the lash line really gives it that 60s quirkiness!

Rimmel Eyeshadow English breakfast

{four}  Take that same AGAIN and buff it right into the top lashes, a.k.a. tightline!  Also taje that shade and create little diagonal lines on the lower lash line so that it will look like exaggerated fake lashes.  It gives you all the drama without adding too much black to the look.

Rimmel Eyeshadow English Breakfast Fake Lashes

{five}  Instead of lining my waterline with a white shade I want to update the look and make it more relevant to now.  Taking the Silver kohl kajal liner from Rimmel London, line the waterline to make the eyes look larger and add a flirty, metallic flash of color.  Also use this liner on the inner corner of the eye to give a wide-awake, wide-eyed look.

Rimmel Scandaleyes

{six}  A very important part of the mod look is LASHES!  Use the Rimmel London Scandaleyes Retro Glam mascara!  I did three coats and my lashes went from non-existent to WOW!  I love mascaras but this one was INSTANTLY good.  I am not kidding you when I say that it is the best drugstore mascara EVER!

Rimmel ScandalEyes Retro Glam

{seven}  Nude lips were a big trend in the 60s and they are now to!  We just have different formulas that we work with now-a-days.  Apply the Rimmel London Show Off Lacquer in Nude Eclipse for a full-on luscious pout!  IF you want you could actually take this lipgloss on a stippling brush and apply a little bit to your cheeks for a matching blush.  I didn’t go that route because I like the minimalistic approach!

Rimmel Show Off Nude Lips

{YOU’RE DONE!}  Now just snap a picture of yourself in black and white and admire how retro you actually look!  You should then TOTALLY hastag the photo with #BeautyInspiration!

End Result Black and White Mod

Black and White Mod

I purchased all of these Rimmel London products at Walmart!  Their prices are considerably less than other major retailers of drugstore makeup products.  And to top it off, April 2014 is Rimmel’s 180 anniversary in the business and they are celebrating by putting $1 off coupons in the Sunday paper!!!  Yep, even more affordable!

rimmel at walmart

As if the coupon wasn’t enough, you can now also enter into a fantastic sweepstakes where 25 people are going to win a $50 gift basket of Rimmel Goodies!  All the information to enter is in the Rafflecopter widget!  :)  Go help them celebrate: visit their tumblrtwitter, Facebook, YouTube and Instagram.  Good luck, have fun, and get your mod on!

a Rafflecopter giveaway

PURCHASE NECESSARY. The Coty® Rimmel® Giveaway starts at 4/2/14 at 12:00 A.M. (midnight) ET and ends on 4/25/14 at 11:59:59 PM ET. Open only to (i) members of the Social Fabric community, (ii) legal residents of the fifty (50) United States, the District of Columbia, and (iii) who are at least 18 years old at the time of entry. Click here for Official Rules and details including how to enter, entry criteria, prizes and restrictions, etc. Void in PR and where prohibited. Sponsor: Collective Bias, Inc.

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  • Justina

    This post was SO much fun to read! I love the GIFs! Super cute.

    • Laura

      Thank you! So glad you liked it! :) I worked harder on those .gifs than anything I have ever done in MY LIFE! lol

  • makingupthemw

    Love these GIFs and LOVE the look!

    • Laura

      Thank you! xoxo Woo hoo!

  • Cosmetic Sanctuary

    Freaking gorgeous! I LOVE the gifs in this post!

    • Laura

      Thank you! It took me forever to make them but I am happy with the outcome! xoxo

  • Danielle

    I am SOOOO impressed with your gifs! You’re amazing Laura and this tutorial is perfection!

    • Laura

      YAY! I am so glad you like it!

  • Miranda Mendoza

    The gifs are really helpful! Awesome tutorial!

    • Laura

      Thank you! :) They were definitely different for me. I think they were more frustrating than editing a video for YT!

  • Nidia Doherty

    I love the look… but all the gifs are seriously giving me motion sickness. Too much movement on the page, and I can’t just look at one at a time. I’m probably in the minority, though. I get motion sick in a hammock.

    • Laura

      I can see how it could get a lil woozy feeling watching them all move at once.

  • FabZilla_Kath

    Love the gif component of this post. Your makeup is effortless, pretty simple but packs a punch. Beautiful as always.

    • Laura

      Definitely simple. I love simple looks.

  • Amber

    You look amazing! I love how effortless it looks! Also, that little sponge pink thing you used… what is it?

    • Laura

      It is a beauty blender!

  • Anastasia

    Love the gifs, they must’ve taken forever to make! And wow, we did the same exact look :)

    • Laura

      I know. When I saw your look I was thinking that we were doing essentially the same thing. :) Loved how you styled your cover photo though with the circles!

  • Carly Anderson

    I really want to try that foundation!!!!

    • Laura

      I think you would love it!

  • Melody Robinson Wright

    I love all the gifs!!! I soo need to learn how to do that for my next beauty tutorial

    • Laura

      You will rock it. I did find it a bit more difficult than editing video. I had to retrain my brain for the gifs!

  • Deb Clem-Buckert

    I’ve been looking for a new mascara. Will have to try this!

    • Laura

      It is so cheap and so awesome!

  • Aleya Bamdad

    Great tutorial. Love the look.

    • Laura

      Thank you Aleya!

  • songbirdsandbuttons

    Love the retro look! You look gorgeous!! And those lashes!! :)

    • Laura

      The mascara did all the work. Sooooooo good!

  • jamie @makeuplifelove

    OMG !!! love love love this post and the gifts to showcase the steps. Simply amazing!!!

    • Laura

      Thank you! I am glad you liked it! :) It was fun to put together!

  • Melissa

    Great job on the gifs! I haven’t tried the scandaleyes before but I do really like Rimmel’s eyeshadow quads.

    • Laura

      I have tried other Scandaleyes Rimmel mascaras and this one is the best of all of them!

  • Brooke @ Blushing Noir

    This is an awesome post! You totally got the mod look!

    • Laura

      Thank you! :) Love mod! It is actually one of my favorite iconic makeup looks.

  • Kristine Foley

    I’d love to do a sultry date night look! Love your tips and I need to get my hands on that mascara!

    • Laura

      Yes you do! It is so good!

  • Jennifer Fong

    Love the gif’s and love the matte foundation!

    • Laura

      Thank you. The matte foundation is awesome!

  • Cassie Tucker

    Loving the look you created for this! It looks so gorgeous :D

    • Laura


  • Cosmetics Aficionado

    Love this look!

    • Laura

      Thank you!

  • BuBearMcGee

    omg i need my lashes to look like that!

    • Laura

      Get that mascara!

  • Phyrra

    The gifts are driving me crazy! Couldn’t focus on your face :(

    • Laura


  • Noelle

    I love this look!

    • Laura

      <3 One of my favorite iconic looks!

  • loveforlacquer

    I love the new foundation! Great post!

    • Laura

      Thank you!

  • Eugenia

    Great look! I want to make GIFs for all my looks now!

    • Laura

      They really are fun! I think I am addicted!

  • Norah Salazar

    Love the videos!

    • Laura

      Thank you!

  • Nikki Smith

    The look is gorgeous on you – you rock it well! Like the gifs, too, they were a fun and different way to show off the products. :)

    • Laura

      Thank you! I think it was a fun way to tell the story too! :D

  • Miranda M.

    also just completed this look, using gifs was so much haha lovely look, I’m jealous you found the lip gloss it’s always sold out at stores nearby!

    • Laura

      I have had this lipgloss since it first came out!

  • Kimberly

    For those that like and use Rimmel, their shelves are usually well-stocked. Cute post, Girlie!

    • Laura

      Thank you! xoxo

  • Kelly R

    Love these products!

    • Laura

      Me too!!!

  • cindyprimebeauty

    Great post!

    • Laura

      Thank you

  • Justina

    Such a cute post!

    • Laura


  • Kimmi @ The Plastic Diaries

    I love your gifs!

    • Laura

      :) I am glad. They were fun!

  • Sheila Arkee

    You did a great job with this look and the gifs!

    • Laura

      Thank you! The GIFs were definitely a headache but fun after I got the hang of it!

  • Amber

    What a great look! The gifs turned out so well! Labor of love, eh? ;)
    I need to try that mascara. And the silver pencil. I LOVE the scandaleyes liners!!

    • Laura

      You definitely need to try the mascara! And yes. Labor of Love…. took forever! hahahaha

  • Citizens of Beauty

    I love how you did this! I LOVE the gifs!!

    • Laura

      Thank you!

  • angelica

    love the look! I’ve never tried Rimmel

    • Laura

      GURL! You better get on that! Especially this mascara!

  • anissa

    wow! i thought for sure you had added some fake lashes for this look … i DEF gotta try that mascara!

    • Laura

      You need to! It is amazing!

  • Flayest Ameur

    great blog and amazing giveaway thanks

    • Laura

      xoxo, no problem!

  • Rebecca B

    Love the smokey eye look and a natural beachy look for during the summer

    • Laura

      yes! totally agree!

  • jade

    I love the look, very pretty without too much effort! I love Rimmel products so affordable yet so so nice. I also have oily skin so i will be sure to check out that foundation. Also love the tip about the “false lash” look under the eyes.

    • Laura

      no problem! it is fun to play with different looks

  • Nicole Brady

    I like simple, classic looks.

    • Laura

      Amazing, right?

  • Jessi Nutile

    I’d do a natural eye with a pop of color ~ Thank you for the giveaway!

    • Laura

      Love pops of color with a neutral look!

  • Samantha Hill

    I would love to make a really big, bright eyed look

    • Laura


  • Kenye P

    I would love to create an everyday look with Rimmel products.

    • Laura

      So easy to do! They have so many great things!

  • Chelsea

    Girl, you are FIERCE!! love this look!

    • Laura

      Thank you! :) it was fun!