Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won’t budge or smudge and stay until you decide to take it off; anyone who wants younger-looking or fuller-looking lips.
Why is it different: Developed with plastic surgeons, these shades are designed to give you the look of your lips, but better. It’s packed with antiaging antioxidants including vitamins A, C, E, acai, green tea, and white tea, in addition to peptides, collagen, hyaluronic acid, avocado oil, shea butter, aloe, and jojoba. All work together to hydrate, condition, and nourish your lips, while minimizing the appearance of lip lines.
How do I use it: Begin with clean, bare lips. Twist your automatic pencil, and begin tracing your natural lip line using light stokes, beginning at the center of your lip line and working outward. For fuller-looking lips, hug the outer edges of the lip line as you apply. Press lighter for a lighter color, and a bit more firmly for richer color. Your Lips But Better may be worn alone, or under your favorite lipstick. To use alone as your long-wearing lipstick stain, simply fill in your lips completely.” – It Cosmetics
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