theBalm Put A Lid On It Eyeshadow Primer

Eye makeup is my favorite part of my beauty routine… It is also the part that seems to fade the fastest.  I have found several eyeshadow primers that work well for me, but I am always on a quest for another great hidden treasure.  Today I am going to discuss an eyeshadow primer from theBalm called Put A Lid On It.

First off, let’s talk about the packaging.  theBalm has always been known for great packaging.  The box looks straight out of a Sunday Funny Paper!  The tube itself is nice and simple.  It is a squeeze tube and has a nice precise tip, which helps you get just the right amount out.
As far as Put A Lid On It’s performance–I feel it is quite good.  Not the best I have ever tried but far from the worst.  It is a lot like the texture of most well-known primers (i.e. Too Faced Shadow Insurance, Urban Decay Primer Potion, or NARS Eyeshadow Base) but maybe slightly thinner.  The amount on my wrist (below) is enough for both of my eyelids.  It spreads very evenly and goes transparent on the lid.
Info from the brand:
“Let your eyes do the talking with Put A Lid On It, a quick-drying primer designed to give your boldest looks staying power. Packaged in an easy-to-squeeze tube, its light reflective properties brighten and enhance lids, while skin-smoothing ingredients ensure your favorite shades are anything but muted.”
theBalm Put A Lid On It retails for $18 for .4 fl oz of product.  You can find this product anywhere that theBalm is sold.  I personally enjoy this product very much.  I give it 4 out of 5 stars.
What is your favorite eyelid primer?  Leave it in the comments below!

My Newest Addiction at times reviews products provided by PR companies. This is disclosed at the top of those posts. We also use affiliate links. For more, please see the disclosure page.

MyNewestAddiction

I'm Laura!I am a Navy wife and mother of two.I am passionate about all things beauty.I am a freelance makeup artist and because I am a mommy I am also a list of other things, including: chef, maid, chauffeur, dry cleaner, and I could go on.I am currently in Florida but who knows where I will be in a year's time!So grab a drink and read through my beauty tips, swatches, reviews, and other crazy parts of my life!

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  • Angelica

    I have never tried this one but I do like the Nars eye primer.

  • BeautyBehaved

    what is your favorite eye primer?