It Cosmetics Hello, Beautiful!

It Cosmetics is a brand that I have loved for a long, long time.  I have reviewed items from the brand several times in the past and I am so excited to give you a first look at the Hello, Beautiful! kit that will be airing on QVC at midnight tonight as their March 18th Today’s Special Value.
Hello, Beautiful! is a 5 piece collection that includes a foundation, brush, lip and cheek stain, lash primer, and my favorite mascara of all time!  

The foundation included is the Celebration Foundation and it is pictured below in the shade Light Medium.  Perfect match for me.  I wore it 3-4 times now and only once was the color night right and it was because I applied it over a BB cream and it was still quite emollient so it did disturb the actual quality of the foundation itself.  I really love the coverage it gives, as well as the natural finish.  This full coverage powder also hydrates skin and includes peptides, hydrolyzed collagen, silk, anti-oxidants, grapeseed, olive, hyaluronic acide, rose, aloe, niacin, as well as vitamins A C and E.  
 Of course, I used the Heavenly Luxe Buffing Airbrush Foundation Brush to apply the foundation. There are over 80,000 hairs packed into this brush, which helps you achieve the perfect airbrush application.  

There is a new/improved product that was also included with this kit.  If you remember the Vitality Lip Flush, I want you to meet its more advanced, multi-tasking cousin: Vitality Flush 4-in-1 Reviver Lip and Cheek Stain Stick.  The shade is Je Ne Sais Quoi, which gives you the “perfect long wear flush of naturally pretty color all while providing a boost of hydration infused with a powerful stain that doesn’t dry out your lips and skin.”  

My lips reach a very bright hot pink.  It stains my lips perfectly and it does keep them very hydrated.  This is a color I wear on my lips when I am doing next to nothing else on my face.  It does get bright so I don’t want to risk looking too made up with having a full on eye while I wear this.
The color it reaches on my skin is actually a beautiful pink.  It is quite emollient and I am not a fan of that texture on my skin due to my oily skin.  If you don’t mind then this is the perfect cheek stain, in my opinion.
Another exciting new product in this kit is the Tightline Full Lash Length Black Mascara Primer.  “This gam-changing innovation allows you to actually coat each lash beginning at the root (unlike almost all mascaras where the brush hits your eye before you can ever start coating black at your roots, leaving the bottom 1/3 of each lash uncoated).”  It Cosmetics picked the name Tightline because the skinny wand allows you to achieve a tightlining effect along your upper and lower lash line.  In case you didn’t know or don’t practice tightlining, it gives your eyes definition without taking up eyelid space.  It is something that I frequently practice doing!  My opinion of this primer is actually quite high. It does what it says it will do!  I love products that deliver on their claims.

Hello Lashes 5-in-1 Mascara is one I have previously reviewed.  I actually am using the photos from my original review of this product, which can be found here.  I am a HUGE fan of this mascara, and let me show you why!

My lashes are fairly nice on their own but NOTHING like this!  Hello Lashes is to blame for this amazing length and volume.  I adore this mascara and I vow to never be without it in my arsenal.   

Overall, the Hello, Beautiful! kit from It Cosmetics is quite amazing.  It includes great new products that you are sure to love, and if you have never tried anything from the brand what better of a way to discover it?  It is available one day only (March 18th), and becomes available at midnight TONIGHT!   It will retail for $54.96 +S&H.  It will also have an easy pay option!  I am highly encouraging you to check this kit out.  It is WELL worth the money and the value is sooo great!  In case you can’t gather from my rambling, I LOVE THIS KIT!  ;)
*The products mentioned were sent from the brand for editorial consideration.  All opinions are my own.  The links provided are for your convenience only.

My Newest Addiction at times reviews products provided by PR companies. This is disclosed at the top of those posts. We also use affiliate links. For more, please see the disclosure page.
  • Ann

    Thanks for the review. You’ve convinced me and I am ordering one today.