It Cosmetics Bye Bye Under Eye Review and Swatches

Sometimes all you need is a good concealer to achieve the look of even-skin.  Lots of mornings I am limited on the time I have to get myself looking good enough to face the world.  Those mornings are when I reach for concealer and powder and blush to perfect my complexion.  It Cosmetics Bye Bye Under Eye is perfect for that!
It is a full coverage, highly pigmented concealer and also has anti-aging properties!  So not only does it camouflage the dark circles under your eyes–it treats them!  It uses high concentrations of Vitamins K, A, C, E and Hydrolyzed collagen and has been clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area.
The beauty of this product is that it is hydrating enough for the under eye but it is also full coverage for all of your concealing needs.  I don’t only use this concealer for my under eyes, I actually use it for all of my discoloration or blemishes as well.  It is a nice moisturizing, creamy consistency that is waterproof!
The two shades I have swatched for you are Tan on the left and Medium on the right.  While I was more sunkissed this summer I used tan and now that I am a tad more pale I am using medium.  I have found myself mixing the two to custom blend my colors as I was getting lighter.  You can see the great consistency of the cormula in my swatches.  No dragging or anything, just smooth blend-able pigmentation!
You can easily use your pinky finger to pat the product onto your under eye but It Cosmetics makes a fabulous brush that is perfect with the concealer.  It is the Dual Retractable Airbrush Concealer Brush.  It was designed to apply and blend concealer for a precise application and to achieve a flawless, airbrushed look.
The rounded end allows you to cover your entire under eye area in one sweep while the micro end allows for more accurate precision.  What I love about this brush is that both ends have a cap so it makes throwing it in your handbag or travel cosmetics bag a must.  There are DEFINITELY times you may need to touch up throughout the day and this brush makes touching up on the go super easy!
And have I talked about the quality yet?  WOW!  These brushes are no different from the rest of the line.  Soft bristles that feel super luxurious on your face.
It Cosmetics has great products.  Bye Bye Under Eye retails for $24 and can be found at itcosmetics.com as well as QVC.com.  The Dual Retractable Airbrush Concealer Brush also retails for $24 and can be found at both locations as well.
What are you doing on mornings you are short on time, full face or just concealer?
*The product(s) mentioned in this post were provided for editorial consideration by PR.  All opinions are my own and the links are for your convenience only.

My Newest Addiction at times reviews products provided by PR companies. This is disclosed at the top of those posts. We also use affiliate links. For more, please see the disclosure page.

MyNewestAddiction

I'm Laura!I am a Navy wife and mother of two.I am passionate about all things beauty.I am a freelance makeup artist and because I am a mommy I am also a list of other things, including: chef, maid, chauffeur, dry cleaner, and I could go on.I am currently in Florida but who knows where I will be in a year's time!So grab a drink and read through my beauty tips, swatches, reviews, and other crazy parts of my life!

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  • Hunter87

    I like the brush perfect for traveling and the concealer looks great.
    ~Jazmin

  • Crista

    I love this too!! I mix Light & Neutral Medium – perfect shade! I don’t think I’ll ever run out of these two tubes :)

  • http://www.blogger.com/profile/10014037641790308423 G A B Y

    I think this is my favorite concealer ever!

  • Kath TheFabZilla

    I haven’t tried anything yet from IT cosmetics; this looks like an interesting concealer. I like the brush!